As Chief Executive Officer and President of BodyFactory, LLC, Robert oversees all aspects of the company's business. Robert places special emphasis on attracting the best creative talent to BodyFactory, ensuring operational excellence and pursuing optimal strategic partnerships. Robert founded BodyFactory officially in 1997 to create a powerful voice for the fitness community.

BodyFactory stores provide a tantalizing, sensory experience for its customers. There are a myriad of products to smell and sample, taste and touch. Everything is hands-on to provide the ultimate shopping experience. BodyFactory has an inviting charm that allows anyone with a desire, to experience a better life through its quality products, professional staff, knowledgeable experience, and pleasurable atmosphere.